Marketing can be overwhelming especially if it is not your expertise, afterall you have a business to run. At the-salesEDGE we eliminate confusion and help you zero in on a strategy that will accelerate your sales and drive results.
All buyers navigate a journey, some quicker than others. Our campaigns are tailored to nurture prospects along the Buyer's Journey at their pace. The right communication at the right time keeps your brand top of mind and when they are ready to buy, your company is right in front of them.
Whether the destination is securing new customers, retaining existing business, or upselling to your install base, the-salesEDGE buyer engagement campaigns are designed to get you there.
Our process starts by learning about your target market, identifying available data that you may already have, as well as securing supplemental data to fill the gaps. Consolidating, cleaning and securing new data will build out your target market, fill in key profile gaps, and be utilized for ongoing engagement campaigns. Your data is one of your company's best assets, it is our job to make sure it is maintained and utilized even when your target market may shift or when the job market experiences a lot of movement as we currently are seeing.
Finding the right sales and marketing automation solution for your company can be exhausting. With hundreds of CRM and Marketing Automation technology solutions all with similar functionality at varying price points make it difficult to narrow in on the right choice for your company. We've already done that work and partner with one of the best for small and medium size companies. All of our clients are in their own unique instance so you can feel confident your information is secure. Although we are your platform administrators you will have complete access to view, edit and add companies, contacts, and all their activity history.
With the-salesEDGE our clients don't spend endless hours designing and implementing a platform and campaigns because we have already done that work for you. Our solution includes a platform that has pre-built CRM, landing pages, web forms, marketing automation campaigns, email, outbound calling, inbound call handling, SMS and others. Workflows, activity and demographic scoring are all standard and in place. Customizing templates to brand as your own saves time and money which means your up and running within a month with less than 20 hours of your time invested.
Unlike technology providers or traditional agencies our solution includes Sales Development Resources and process methodology designed to take interested prospects and turn them in to Sales-Ready Leads. At the-salesEDGE, we know how to build an effective talk track that will drive meaningful conversations, handle objections, and drive more Sales-Ready Leads to your sale team because we have made millions of calls. As for the expert that makes the calls, we have been hiring for that role for over 30 years, we understand the personalities, behaviors and motivators that identify and retain an exceptional Sales Development Representative.
A secure location to store, view and edit prospect and customer information including key profile attributes and activity history including what emails they received and what they did with each of them. And because your prospect universe is evolving, we automatically add net new prospects to your unique CRM on a quarterly basis.
Pre-built Marketing Automation workflows designed to move prospects through the Buyer's Journey. All of our workflows are custom to you meaning the content, look and feel and cadence align with your company. Our pre-built campaigns ensure all of your prospects will receive multiple methods of communication every single month.
Personalized emails with content designed to engage prospects and move them through the Buyer's Journey. Branded emails as your company using HTML or templates we provide make it easy for resource strapped organizations to commit to a monthly campaign. We do the heavy lifting from the build, test, send, and manage deliverability.
Utilize scores to engage with prospects that best fit your target market. Whether they opened an email, downloaded a whitepaper, attended an event we will track it and our workflows ensure they are queued for follow-up. Even better demographic scores ensure your best prospects are prioritized.
Utilize web forms to capture interest, drive registration for upcoming events or webinars, or use it do market research survey's. Landing pages and web forms are fully integrated into our platform, data is prepopulated, tracked and scored, and can initiate follow-up as needed.
To move prospects through the Buyer's Journey it requires having conversations. Our solution provides a dedicated Sales Development Representative to engage in meaningful interactions with your prospects, and nurture them until the time is right.